20M+
2M+
5k+
VIEWS
LIKES
FOLLOWERS
across client projects and my personal brand
LET'S TALK.
HUMAN TO HUMAN.
On platforms where everyone is
constantly being talked at, feeling seen
is where the scrolling really stops. I build
digital ecosystems that pull millions of views
because of my focus on worldbuilding. The internet isn't just a visibility machine; it's a cultural organism shaped by the people inside it. Effective marketing means creating brands that people want to be part of. That's why honest storytelling cuts through timelines flooded with corporate fluff. It taps into something they recognize: themselves.
Ready to make content that (actually) feels alive? Let's collaborate.
GENUINE OFFBEAT FRIENDLY OBSERVANT UNFILTERED
instagram posts
for ipvanish
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reels and tiktoks
for moments by max
2.5M
250k
330k
10k
30k
350
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out-of-home ads
for pilot
*conceptual piece;
not affiliated with brand
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UX and site copy
for yo adrienne!
art director: renata rabinovich
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a writer and community-minded strategist who builds human-centered stories with a quirky edge. i create content that actually resonates — not because it’s polished, but because it’s real. my work screams personality and helps brands stand out in a crowded digital world.
EDUCATION
temple university | philadelphia, pa
BA with dual major
media studies and production: analysis
advertising: copywriting
AWARDS
NATAS emmy® nomination
for temple smash
2022
emerge showcase four-time finalist
for interactive media projects
2022
founder's scholarship recipient
for merit-based achievements
2022
SKILLS
copywriting, script writing, content strategy, video editing (CapCut, Final Cut Pro), producing & directing, Canva, Adobe Creative Suite, WordPress, Wix, Google Analytics, Positional, Campaign Monitor, Hootsuite, Agorapulse, event management, eventbrite, SEO optimization, community management, messaging, social listening
EXPERIENCE
personal brand | new york, ny
content creator | present
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built a TikTok presence with 11.5M+ views and 1.6M+ likes through comedic, culturally aware content.
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spots rising trends early and reshapes them with an original, offbeat voice to maximize reach and shareability.
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produces short-form humor and commentary that consistently captures Gen Z attention and mirrors real-time internet behavior.
moments by max | philadelphia, pa
marketing and branding manager | june 2025 - nov 2025
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developed social strategies that drove 5.5M+ views across platforms and increased Facebook content interactions by 10x within 5 months.
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led a full brand identity refresh across all digital platforms to feel more human, modern, and audience-ready.
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designed and developed a new Wix website centered on storytelling, clean UX, and SEO-forward structure to boost visibility.
ipvanish @ ziff davis | new york, ny
web marketing manager | nov 2022 - nov 2024
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wrote 100+ blogs and landing pages with smart promotion and SEO strategy, driving 100,000+ new page views.
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created multimedia content that boosted Instagram and TikTok engagement by 100%.
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leveraged data analytics tools to guide content direction, improve discoverability, and grow organic reach.
temple smash | philadelphia, pa
executive producer | aug 2021 - may 2022
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led a 200+ cast and crew, cultivating a strong creative community that helped earn the show its first major nomination from NATAS Emmy®.
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oversaw logistics for sold-out live events — venue management, ticketing, production, livestreams, and audience experience.
writer, cast & crew | aug 2020 - may 2021
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wrote 15+ comedic sketches aired across the Philadelphia region.
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directed, acted in, and edited for 15+ additional segments with a collaborative team.
spring point partners | philadelphia, pa
operations and events coordinator | june 2025 - present
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coordinate logistics and partner relationships to deliver mission-driven events that bring people together.
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work across teams to prioritize inclusivity and social-impact, shaping a community-first atmosphere.
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manage space operations and scheduling to keep the environment welcoming, accessible, and supportive.